October 8, 2026

Hi, friend!

No passport required for today’s trip to Iceland. We’re experiencing the Land of Fire and Ice two ways: through the screen and by the spoonful. From the otherworldly landscapes behind some of cinema’s best offerings to distinctly Nordic flavors like bilberry, cloudberry, and lingonberry, consider this your taste of Iceland without ever leaving home.

Experience Iceland by the Spoonful 🥄

Skyr has been part of Icelandic tradition for nearly 1,000 years. Icelandic Provisions makes theirs the Icelandic way, using heirloom Skyr cultures and an original recipe developed in partnership with the country's oldest farmer-owned dairy. Available at Whole Foods!
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Four Ways to Watch (and Taste) Iceland

Game of Thrones + Strawberry & Lingonberry

Winter is coming…to Iceland, and cozy season is the perfect time to revisit this all-time great. Starting in Season 2, Iceland’s glaciers, mountains, caves, and lava fields helped bring the lands Beyond the Wall to life. It’s also where Jon Snow and Ygritte—and, simultaneously, Kit Harington and Rose Leslie—fell in love!

By the spoonful: Try Strawberry & Lingonberry. Lingonberries are a Scandinavian favorite, known for being delightfully refreshing, sweet, and tart all in one bite. Shop now.

The Secret Life of Walter Mitty + Peach & Cloudberry

A chronic daydreamer (Ben Stiller) finally gets his own adventure when a missing photograph sends him around the world. Renowned for its cinematography, much of Walter’s globe-trotting journey was filmed in Iceland, with the country appearing as itself and standing in for other far-flung destinations.

By the spoonful: Try Peach & Cloudberry. Cloudberries are a rare golden berry prized throughout the Nordic region for its sweet, baked-apple flavor. Shop now.

True Detective: Night Country + Wild Blueberry & Bilberry

Jodie Foster and Kali Reis star as law enforcement investigating a bizarre local case, confronting local dark secrets and personal ghosts under the ice. The mystery may unfold in fictional Ennis, Alaska, but Night Country found its frozen backdrop in Iceland, where the production used the country’s Arctic environment to bring the remote setting to life.

By the spoonful: Try Wild Blueberry & Bilberry. Bilberries are traditional Nordic berries that grow throughout Iceland and taste like a juicier, more intensely flavored blueberry. Shop now.

Interstellar + Plain Skyr

A former NASA pilot (Matthew McConaughey) travels across the galaxy in search of a new home for humanity. Christopher Nolan turned to Iceland to create some of the film’s distant planets, using its glaciers and stark terrain as an otherworldly backdrop.

By the spoonful: Go back to the basics with Plain Skyr, the perfect choice to eat on its own or as a blank canvas for your favorite toppings. Shop now.