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ServiceNow Insiders Buy as Wall Street Panics Over an AI SaaSpocalypse
Reported by Jeffrey Neal Johnson. Originally Published: 2/17/2026.
Key Points
- Executives demonstrate strong confidence in the company's future by canceling automated selling plans and buying shares on the open market.
- The company pivots to become the essential control tower that manages and secures autonomous artificial intelligence agents for global enterprises.
- Strong cash flow generation and a massive share repurchase program highlight the underlying financial durability of the business model during this transition.
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The "SaaSpocalypse" narrative has gripped Wall Street, dragging the software and tech sector down roughly 22% this year. The fear driving this sell-off is simple and powerful: artificial intelligence (AI) agents will automate white-collar work so effectively that businesses will no longer need to buy software licenses for human employees.
If an AI can do the job of three analysts, why pay for three software seats? That logic has prompted investors to dump shares of companies ranging from Salesforce (NYSE: CRM) to Adobe (NASDAQ: ADBE), fearing their business models are evaporating.
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But while trading algorithms sell on fear, insiders at ServiceNow (NYSE: NOW) are buying with conviction.
In mid-February, ServiceNow CEO Bill McDermott made an open-market purchase of about $3 million of his company's stock. Even more significant: key members of the executive team, including the CFO and Chief People Officer, simultaneously terminated their automated 10b5-1 trading plans.
While the market panics about an AI future without software, ServiceNow's leadership is putting personal capital behind the opposite view: the company is not a victim of AI, it may be its manager.
Why Insiders Just Killed the Autopilot
To appreciate the importance of this move, investors must look past the headline purchase and focus on the legal mechanics. Most executives use so-called 10b5-1 plans to sell stock — automated schedules set up months in advance, for example, selling a fixed number of shares on a specific day each month.
Executives use these plans for practical reasons: they are paid largely in stock and regularly need to sell shares to diversify or pay taxes. These plans also protect executives from accusations of insider trading by putting sales on autopilot, regardless of short-term price moves.
Terminating these plans early is rare. It is legally complex and often triggers cooling-off periods that prevent executives from setting up new plans for months. By canceling those plans now, ServiceNow's C‑suite has effectively removed a predictable source of selling pressure. They are signaling that they view the stock — trading near $105, roughly 55% below its highs — as so undervalued that they will not sell even a single share.
Think of it as a corporate put option: management is implicitly guaranteeing downside protection with their actions. Analysts at firms like Evercore ISI have flagged this as a deliberate vote of confidence. When an entire management team stops selling and starts buying during a market crash, it often marks both a psychological and a financial floor for the stock.
The AI Control Tower Defense Strategy
The market's fear centers on seat compression: investors worry AI agents will shrink corporate headcounts, reducing the number of software subscriptions. ServiceNow's counterargument is different: it is no longer just selling tools for humans — it is selling the governance layer for AI agents.
As enterprises deploy billions of autonomous agents, corporate IT environments will become more complex. These digital workers must be secured, audited and managed. They need rules about what data they can access and what actions they are allowed to take. ServiceNow calls this approach the AI Control Tower.
This logic helps explain the company's aggressive and, to some critics, controversial merger-and-acquisition strategy.
- Armis ($7.75 billion): Secures the Operational Technology (OT) segment — physical assets such as factory robots, HVAC systems and medical devices that AI agents will increasingly interact with.
- Moveworks ($2.85 billion): Adds a sophisticated conversational interface that serves as the front door for employees to command these agents.
Critics argue these acquisitions dilute shareholder value and add integration risk. The insider buying, however, suggests leadership views these assets as essential infrastructure. They are betting that as the business world grows more automated and chaotic, a centralized, secure platform like ServiceNow will grow in importance. They are not buying a legacy software company; they are buying the regulatory and governance infrastructure for the AI economy.
The Double Down: Buybacks and Margins
There is a stark gap between ServiceNow's stock chart, which looks like a crisis, and its financials, which tell a different story.
In the fourth quarter, subscription revenue grew 21% year over year to $3.47 billion. Even more notable was the company's efficiency: free cash flow (FCF) margins reached about 57%. That performance paints a Rule-of-50 profile. In software investing, the Rule of 40 (growth rate plus profit margin) is the baseline for a healthy business; ServiceNow is exceeding the Rule of 50, meaning it is generating cash faster than it spends it even while growing rapidly.
The board has acknowledged the disconnect between price and performance by authorizing a new $5 billion share-repurchase program — and then immediately initiating a $2 billion Accelerated Share Repurchase (ASR).
That distinction matters. An authorization is a commitment; an ASR is immediate execution. The company is aggressively buying back shares at these discounted levels. That action mechanically boosts earnings per share because there are fewer shares outstanding to divide the profits among.
From a valuation standpoint, the math looks compelling. The stock is trading in the $100–$107 range, while the median analyst price target sits at $192. This implies a potential upside of nearly 80% if sentiment normalizes. Investors are pricing ServiceNow as if growth will evaporate, even though the company's guidance calls for roughly 20% revenue growth in 2026.
The Binary Bet
Investors face a binary choice. One path accepts the SaaSpocalypse narrative — that AI will render enterprise software obsolete faster than companies can adapt, turning industry giants into value traps. The other path leans on hard financials: accelerating revenue, large cash-flow margins and aggressive insider buying by people who know the business best.
Bill McDermott, the former CEO of SAP and now ServiceNow's leader, has a track record of bold, market-moving decisions. Betting against him when he puts his own money on the line has historically been a losing trade. The simultaneous termination of executive sales plans and the $3 million insider purchase strengthen the argument that the bottom may be near. For investors willing to look past the panic headlines, ServiceNow presents a chance to buy a market leader at crisis-level prices. The insiders have placed their bets; now the market must decide whether to follow.
3 Unique ETFs Launched in 2026 to Vary Your Investment Strategy
Written by Nathan Reiff. Posted: 3/1/2026.
Key Points
- Three brand-new ETFs launched in 2026 all include unique strategies with a passive income component.
- Although investors will pay as much as 1.14% in annual fees for funds including MEMY, ISSB, and ONEH, their distinctive approach to combining multiple angles may appeal.
- These funds all have very low asset bases, as they are just weeks into public trading, increasing the overall risk to individual investors—but they also may have significant untapped potential to provide a combination of returns and income.
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Investors seeking a "first-to-market" strategy often welcome the steady volume and variety of new exchange-traded funds (ETFs). With more than 1,100 new ETFs launched in 2025, last year gave investors ample opportunity to get in early on upstart funds and potentially maximize long-term gains. 2026 shows no signs of slowing as investors continue to funnel hundreds of billions of dollars per month into exchange-traded products.
Untested new ETFs carry risks, including liquidity concerns, a limited track record and, in many cases, fund managers unfamiliar to investors. The funds below each pursue a distinct strategy that may appeal to certain investors, but it's important to weigh these caveats before exploring any brand-new ETF. Those comfortable with the added risk may, however, see outsized rewards if the strategies succeed.
A Strategy Combining Meme Stock Exposure With Weekly Distributions
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Get the details on this opportunity before the 2026 launch.The meme stock trend persists, and a growing number of ETFs target firms that have gone viral. The Tuttle Capital Meme Stock Income Blast ETF (BATS: MEMY) is the latest fund to pursue this niche, aiming to deliver both income and exposure to the highly speculative meme-stock cohort.
MEMY invests at least 80% of its assets in meme stocks, identifying candidates via social media and retail investor forums and then selecting holdings based on short interest, options trade history and unusual price movement. The fund prefers stocks with elevated implied volatility, intending to exploit that volatility with options strategies to generate income.
MEMY targets a portfolio of 15 to 30 U.S.-listed stocks across sectors and market caps and uses a put-credit-spread strategy to make weekly distributions to shareholders. Given the high volatility of meme stocks, regular income can help buffer the downside risks associated with direct exposure to these companies.
For its complex, actively managed approach, MEMY charges an expense ratio of 0.99%. As with many newly launched ETFs, its assets under management (AUM) are very small.
One Fund Combining Exposure to Large-Cap U.S. Stocks and Bitcoin With Added Income Incentive
The IncomeSTKd 1X US Stocks & 1X Bitcoin Premium ETF (BATS: ISSB) is another fund that targets weekly distributions, though its strategy is broader than MEMY's. ISSB invests in futures and other derivatives tied to large-cap S&P 500 stocks and Bitcoin, prioritizing total return while seeking tax efficiency through specialized options strategies.
ISSB generates income by selling option premium and other volatility-driven approaches, which makes the fund complex and multi-layered. It aims to appeal to investors seeking supplemental income, those looking for indirect Bitcoin exposure, and investors bullish on large-cap U.S. equities.
Because of its broad and complicated mandate, investors should expect to pay a premium: this actively managed fund carries an expense ratio of 1.14%.
Downside Protection With an Income Bonus
Among the funds discussed, the one with the lowest expense ratio (0.79%) and the largest AUM (nearly $14 million) is the TrueShares Equity Hedge ETF (BATS: ONEH). ONEH may attract investors who anticipate broader market weakness, as it holds both put and call options on the S&P 500—positioning the fund to gain under various decline scenarios as well as in some positive equity-return environments.
ONEH also includes an income component achieved through a mix of income-producing securities, including U.S. Treasuries, government and corporate bonds, collateralized loan obligations (CLOs) and preferred stock. The fund's distributions have not yet begun due to its recent launch, but are intended to be paid at least annually.
Like the other ETFs noted here, ONEH uses a complex strategy that may not suit all investors. Fundamentally, the fund is designed to provide core equity exposure with a built-in downside hedge and a reallocation function to help support recoveries when markets rebound.
Despite being less expensive than the other funds discussed and having the largest AUM among them, ONEH is still a specialized product and remains costlier than many straightforward ETFs. Its asset base is small relative to established alternatives, so investors should view it as a higher-risk position and evaluate whether it fits their overall portfolio and risk tolerance.
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