Hi,

This week I've got some big deals for you, an exciting new brand launch, my NO Lactic Stack that's transforming my hardest workouts, and a massager that's unlike anything I've tried before.

First, the deals.

Our Winter Supplements Sale is live. You get 25% Feed Cash back on all supplements, and everything from SwissRX is 33% off.

If you're looking for ideas, this is the perfect time to try the top two supplements from SwissRX:

For building strength (and a leaner body): SwissRX Synthesis

This uses a sports-legal peptide for activating mTOR—the master switch for muscle protein synthesis. The results have been wild for me.

I lost maybe 2-3 pounds on the scale. But I look like I lost 10, especially around my core. My body composition completely shifted. Sure, you still have to put in the work (especially in the gym), but the gains come way faster.

Even if getting leaner isn't your goal, it's an equal game-changer for recovery. One study showed it helps repair muscle breakdown 54% faster than whey protein alone.

For performance: SwissRX Nitric Oxide Pro

The original Nitric Oxide was effective, but when we introduced the Pro version this past summer, there was no going back for me.

The Pro works faster and lasts longer—up to 24 hours. While you can take it 2 hours before a workout for immediate benefit, I just take the two small capsules every morning. Beyond performance, there are overall cardiac health benefits to keeping your nitric oxide levels elevated.

All the other SwissRX favorites like Collagen are on sale for 33% off, plus other supplements must-haves earn you 25% Feed Cash Back, like Dream Shot, OxygenHP, Thorne, and Momentous. 

The other big deal happening right now is our Gear Sale. All the major brands went on discount (Olympics? Super Bowl? Who knows), but the deals are amazing on Garmin, Shokz, Coros, Hyperice, Therabody, and more.

Rally Massager - Finally, a massage gun that actually works

I know, I know. Another massage gun like a Theragun?

I was skeptical too. Then Eric Hinman (overall fitness pro) let me try his Rally after one of his brutal workouts.

This thing is not even in the same league as other massage guns.

Here's the difference: Other guns just pound on you. The idea is they increase blood flow and help relax tight muscles. To be honest, I've never really loved that experience—maybe because I'm so tight.

Rally oscillates. That's the best way I can describe it. But it does it really fast.

You touch the edge to your quads, calves, low back, shoulders—whatever's bothering you. As you hold it or move it around a bit, I can literally feel my muscles relaxing.

My quads were so tight after Eric's workout that I was limping. After using the Rally for maybe 5 minutes, I was walking normally again.

I'm using it before bed or while watching TV almost daily now, and I'm finally loosening up. That really helps my back and knees when they aren't under so much tension.

Rally is 15% off today in the gear sale. The build quality is top-notch. It's rechargeable. You'll have this thing for years.

My NO Lactic Stack

I've mentioned pieces of this before, and got a lot of emails about it, so let me lay it out again. I use this stack at least once a week for my hardest workout. Our pro athletes are doing this now for one to two workouts per week and for every competition.

There are three pillars:

1. Delay producing lactic acid

SwissRX Nitric Oxide Pro increases oxygen-rich red blood flowing to your muscles. More oxygen means you can go longer before becoming anaerobic—that's when lactic production really increases exponentially.

These are part of the 33% off SwissRX sale. Take either 2 per day, or 2 of them 2 hours before your next workout.

Get SwissRX Nitric Oxide Pro

2. Lower your lactic acid production

Then you add in Nomio.

This has sold out 4 times already. It's a new product from Sweden that all the pros are going crazy about.

You take it at least 2, and ideally 3 hours before your workout. Timing really does matter on this one—if you don't hit that window, it won't work as well.

Interestingly, it's made from up to 2.5kg of broccoli sprouts in each shot. What happens is your body overreacts to the drink shot and produces less lactic acid during exercise.

Quick note: We just got a new shipment in, so if we're out when you shop, it should be ready to ship in the next day or two.

Get 25% Feed Cash Back on Nomio

3. Buffer the lactic acid that you do produce

Final piece is Bicarb. We have Maurten Bicarb and the new FlyCarb from the UK available.

Again, timing matters here—you take it 2 hours before your workout (or race).

Both Maurten and FlyCarb are great. Maurten is a bit sweeter and a bit more to choke down. FlyCarb is less volume but very salty tasting. Pick your poison.

Remember, you're doing this for performance. This is not super fun to consume. But the results speak for themselves.

Get 25% Feed Cash Back on Maurten BiCarb

Get 25% Feed Cash Back on FlyCarb

Transparent Labs is LIVE at The Feed

This is a brand I've wanted to carry for years.

Here's why: The supplement industry is full of shady practices and retailers. Brands can use "proprietary blends" that hide what you're actually getting and often even underdose ingredients.

Transparent Labs was founded on the opposite principle—show you exactly what's in every product.

They literally put it right in their name. Every label lists the exact dosages of every ingredient. No hiding behind "proprietary blends." No artificial sweeteners, colors, or preservatives. Just clinically-effective doses of ingredients that are actually backed by research.

Their protein uses 100% grass-fed whey isolate. 28g of protein per scoop, no fillers, no junk. Mixes clean, digests easy.

I predict transparency on everything we sell is going to be the theme of 2026. This industry has gone too far without accountability and I'm on a mission to only work with brands and deliver to you products you can trust. You'll hear a lot more on this from me in the coming months, but for now, know that the products we bring are ones you can trust, including Transparent Labs that have built their entire reputation on this very point.

Everything is third-party tested. Many products are Informed Choice & Informed Protein certified.

The top products to try:


You earn 25% Feed Cash back on all Transparent Labs supplements today.

If you're tired of not knowing what you're actually putting in your body, this is the brand.

Second Wind Nasal Strips - Finally got this right

Breathe Right created this category, but I never really got those to work for me. Then we had InTake Breathing and those are great, but sometimes the bar can fly off the mini magnets.

I feel like Second Wind has nailed it.

They bring the sticky side of Breathe Right with the ease of use, but then give you a hard bar that really opens up your breathing like InTake does.

The best part? They come in black and basically "nude." The sticky part is clear, so it barely looks like you have anything on.

If you've struggled with breathing during hard efforts or just want more oxygen getting in, these are worth trying. They are also great for sleep, unless your significant other makes fun of you like mine does. 

Train hard,

- Matt

Founder 
The Feed.