Tuesday, February 3, 2026

Can consumers 'resist' Amazon, Apple and Google?

Also: America's 50 most iconic brands ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 

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The Daily Money

ALL THE MONEY NEWS YOU NEED TO KNOW

Tue Feb 3 2026

 

Daniel de Visé Personal Finance Reporter

Good morning! It's Daniel de Visé with your Daily Money.

In the latest grassroots uprising against the Trump administration's immigration enforcement tactics, Jessica Guynn reports, a consumer boycott is urging consumers to resist top technology companies.

But will consumers have the willpower to "resist" the likes of Google, Amazon and Apple ?

America's 50 most iconic brands

As the United States approaches its 250th birthday, it's worth asking a deceptively simple question: Which companies helped build the America we recognize today?

To mark the milestone, USA TODAY's Iconic Brands 50 highlights more than 50 American companies whose influence has endured across generations. 

Check out who made the cut.

📰 More stories you shouldn't miss 📰

Elon Musk summoned to Paris in X investigation
What $1m in retirement savings really gets you
What to do when a worker exaggerates achievements
John Deere cuts DEI programs
Why did U.S. EV sales fall?

📰 A great read 📰

And here's a popular story from 2025 that you may have missed. Read it! Share it!

Back in November, Medora Lee wrote about a state-level effort to decouple from parts of President Donald Trump 's tax and spending bill, potentially removing some of the tax breaks.

Daniel de Visé covers personal finance for USA TODAY. The Daily Money breaks down complex consumer and financial news. Subscribe here.

Demonstrators participate in a march rally during an "ICE Out" day of protest in Minneapolis on Jan. 23, 2026.

Could consumers give up Netflix and YouTube for a month? That's what a strike protesting Trump's immigration enforcement is asking people to do.

Coca-Cola Co.
 

The 50 brands that built modern America

A brisk look at the iconic U.S. brands, from jeans, jets, tech, and credit, that helped define how America lives, buys and travels.

Tax-Aide volunteer Roy Lieber (left) assists Ray Rahim of Phoenix with his taxes at the Sunnyslope Senior Center in Phoenix. The AARP Foundation offers free tax filing to low-income seniors during tax season.    Tax prep AARP aide
 

No tax on tips or overtime? Not if you live in these states

States are rejecting some of the mega tax package's most popular individal tax provisions to boost their finances. What it means for their residents.

Elon Musk attends the U.S.-Saudi Investment Forum in Washington, D.C., U.S., November 19, 2025.
 

Musk summoned to Paris after cybercrime unit raids X office

The raid is linked to a year-long investigation into suspected abuse of algorithms and fraudulent data extraction by X or its executives.

A person at a desk.
 

What kind of retirement can a $1 million nest egg buy you?

Before you get your mind set on aiming for a $1 million nest egg, you may want to think about whether that'll really be enough money for you.

Exaggeration may create short-term shine, but it rarely survives long. Credibility is currency ‒ and once it's questioned, it's hard to earn back.
 

How to address an employee who inflates achievements

Exaggeration may create short-term shine, but it rarely survives long. Credibility is currency ‒ and once it's questioned, it's hard to earn back.

SANTA ROSA, CA - MAY 20: John Deere tractors are displayed at Belkorp Ag on May 20, 2016 in Santa Rosa, California. Illinois based Deere & Co. reported a 28.25 percent decline in second quarter net income with earnings of $495.4 million, or $1.56 per share, compared to $690.5 million, or $2.03 per share, one year ago. (Photo by Justin Sullivan/Getty Images)
 

John Deere drops series of diversity initiatives after online backlash

John Deere, the Illinois-based farm equipment manufacturer, announced it was cutting back some DEI initiatives after drawing social media criticism.

The Tesla Model 3.
 

EV boom hits Europe as US market stalls. Here's why.

EV sales have surpassed internal combustion engine vehicle sales for the first time in the E.U. But sales in the U.S. tell a different story.

Amazon Devices & Services Senior Vice President Panos Panay speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025.
 

Photos: Amazon debuts new Alexa+ AI voice assistant

Amazon has unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago.

USA TODAY
 

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