Opinion: The best COVID-19 vaccine sales pitch is not 'protect others.' It's 'save yourself!'

Patriotism and altruism won't sell the COVID vaccine. A self-preservation appeal is far more compelling in today's America than 'protect the vulnerable.' ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Today's Opinions   Wednesday, December 16 Best COVID vaccine sales pitch is 'save yourself' Patriotism and altruism won't sell the COVID vaccine. A self-preservation appeal is far more compelling in today's America than 'protect the vulnerable.' OPINION Can 'Don the Con' match 'Grover the Good'? OPINION COVID forces caregivers into dangerous choices OPINION Chuck Yeager: Today's Toon OPINION Don't let hypocritical GOP obstruction cripple Biden OPINION Gov. Hogan: Nation needs action from Congress OPINION Merry Christmas: A collection of cartoons OPINION Share your coronavirus story OPINION COVID vaccine must be safe, equitable for Black America OPINION Barr saved Trump from the law but not the voters OPINION Biden won mandate to help workers amid COVID: Sen.... OPINION Discover more with our newsletters: Get the latest headlines, things to do and more in your inbox. Sign up here.   FOLLOW US Problem viewing email? View in browser Unsubscribe • Manage Newsletters • Terms of Service • Privacy Policy/Your California Privacy Rights • Privacy Notice • Do Not Sell My Info/Cookie Policy • Feedback © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. 7950 Jones Branch Drive, McLean, VA 22102