Opinion: Trump 'leads' like he's still selling over-priced condos. And his happy talk is killing us.

The 3 rules of crisis communications are: Be first. Be right. Be credible. Trump has been tested and condemned, by events and out of his own mouth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Today's Opinions   Tuesday, September 15 Trump's happy talk 'leadership' is killing us The 3 rules of crisis communications are: Be first. Be right. Be credible. Trump has been tested and condemned, by events and out of his own mouth. OPINION The stories of America's forgotten homeless OPINION Daniel Prude, killed by police, could have been my... OPINION Books anyone?: Today's Toon OPINION Dannehy resignation puts her on DOJ honor roll OPINION Democrats make it tough on Don't-Like-Trumpers OPINION Racism doesn't have to be violent to traumatize OPINION Share your coronavirus story OPINION Why billions can't wash their hands in pandemic OPINION Biden's Iraq record isn't as bad as you've heard OPINION Don't make US defend Trump in Jean Carroll case OPINION Discover more with our newsletters: Get the latest headlines, things to do and more in your inbox. Sign up here.   FOLLOW US Problem viewing email? View in browser Unsubscribe • Manage Newsletters • Terms of Service • Privacy Policy/Your California Privacy Rights • Privacy Notice • Do Not Sell My Info/Cookie Policy • Feedback © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. 7950 Jones Branch Drive, McLean, VA 22102